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May 1910 Michelin Ad
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This attachment contains a Michelin Tire Company advertisement which orginally appeared in the May 29, 1910 Indianapolis Star. The ad ran in association with an article that reported on of Michelin's success during the first two days of the May 1910 race meet at the Indianapolis Motor Speedway.
These races were part of the May 1910 weekend that included "national championships," a newly-announced distinction by the American Automobile Association (AAA) for select race meets. Car manufacturers were keen to make a great showing. Check out other articles that provide additional summaries on the results of the races staged May 27 and May 28 elsewhere on First Super Speedway.
Also, check out these other relevant articles:
- C.E. Shuart's report focusing on the Wheeler-Schebler Trophy.
- H.G. Deupree's report on record-breaking speed.
- P.P. Willis' article about events of the day.
- May 28 Weather Report.
- Event card for May 28.
The ad focuses on what was the fifth, final and feature race of the day: The $10,000 Wheeler-Schebler Trophy. The only drivers among the 19 starters to finish the full 200-mile grind were: Ray Harroun (Marmon "Wasp"); Leigh Lynch (Jackson); Johnny Aitken (National "60") and Arthur Chevrolet (Buick). Winning time: 2:46.31.00. This was a new American speedway record for the distance.
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