Marmon Company Ad - May 1910

This attachment contains a Marmon automobile advertisement which orginally appeared in the May 29, 1910 Indianapolis Star. The ad ran in association with an article that reported on of Marmon's success during the first two days of the May 1910 race meet at the Indianapolis Motor Speedway.
 
These races were part of the May 1910 weekend that included "national championships," a newly-announced distinction by the American Automobile Association (AAA) for select race meets. Car manufacturers were keen to make a great showing. Check out other articles that provide additional summaries on the results of the races staged May 27 and May 28 elsewhere on First Super Speedway.
 
Also, check out these other relevant articles:

• C.E. Shuart's report focusing on the Wheeler-Schebler Trophy.
• H.G. Deupree's report on record-breaking speed.
• P.P. Willis' article about events of the day.
• May 28 Weather Report.
• Event card for May 28.

 
The ad focuses on what was the fifth, final and feature race of the day: The $10,000 Wheeler-Schebler Trophy. The only drivers among the 19 starters to finish the full 200-mile grind were:  Ray Harroun (Marmon "Wasp"); Leigh Lynch (Jackson); Johnny Aitken (National "60") and Arthur Chevrolet (Buick). Winning time: 2:46.31.00. This was a new American speedway record for the distance. 
 
Obviously, the copy quality is less than ideal. The bottom portion below the subhead, "Records Shattered Friday," is of poor quality and while I wish I could report what it says, I can't. To help you with the readability of the rest, however, here is how the rest of the copy reads:
 
"Marmon Wins the Crowning Event - The greatest contest of the Speedway meet - the 200 mile race for the $10,000 Wheeler & Schebler Trophy and $1,000 cash - was won by the Marmon Six, driven by Ray Harroun.
    This is the race all the big ones have been preparing for since last August. It was open to all cars up to 600 cubic inch piston displacement - minimum weight 2,300 pounds - and many of the fastest cars in the country struggled for supremacy. Among them were several more powerful cars than the Marmon, whose piston displacement is 477 cubic inches, wtih a rating of 48 HP.
     Harroun's time for the 200 miles was 2:46.31 - 200 miles in 166 minutes, averaging over 72 miles per hour. This captures the National Record for 200 Miles. The Marmon now holds all the national track records regardless of class from 55 miles to 200 miles. Eclipsing Robertson's record for 150 miles in the Fiat and Chevrolet's record for 200 miles. The only big record it did not break were the Marmon recrods made by Harroun at Los Angeles.
     The entire race was run by the Marmon without changing any of its Michelin tires - thereby another demonstration of the remarkable performance of the Marmon. But one stop was made for gasoline only.
     The wonderful consistency of the Marmon was the talk of thousands gathered at the Speedway."
 
Note that National Motor Vehicle Company ran a similar advertisement also reporting race results, with their spin, of course!