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Floral Parade - Second Place!
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Featured Article
Image of The Week
This image was originally published in the March 31, 1910 Indianapolis Star. The photo supported an interesting article about the floral parade that was one of the most anticipated features of the March 1910 Indianapolis Automobile Show. This car, a Marion, was entered by owner Edward G. Sourbier and was awarded second place in the "private entry" class, which was one of three categories by which cars were organized. The other two were "dealers" and "unique" class.
Sourbier's second prize-winning Marion carried Mrs. Sourbier, Mrs. Will H. Brown, Mrs. H.C. Stutz and Mrs. F.J. Sieght as passengers. The article suggests that this entry may have boasted the most expensive decorations. The entire body of the car was covered with American Beauty roses and pink Carnations. Large baskets were hung from the sides of the front and back seats, all packed with more roses. The carnations coated the running boards. The women were dressed in white with matching "motoring veils" flowing in the breeze. The decorations for this stunning entry were developed and installed by Weigand & Sons.
The car became the center of controversy. A protest about its award was written by a Mrs. Ed Rosenberg of 2637 College Avenue in Indianapolis. Rosenberg's concern was that the machine was in a clear violation of the rules in that it carried advertising regards to its make. Note the Marion brand name that looks to be affixed to the running board.
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