Continental Tire Ad

This image of a Continental Tire advertisement  was published in the Sunday, March 20, 1910 Indianapolis Star. It was part of  a special supplemental section about the upcoming March 28 Indianapolis Automobile Show presented by the Indianapolis Automobile Trade Association (IATA). Key features of the event were the Floral Parade, contests (complete with trophies) at the Indianapolis Motor Speedway and concluding banquet at the Denison Hotel.
 
Note the reference to the company's special exhibit at the Gibson Auto Company, a local Indianapolis dealership. Remember that unlike other auto shows such as Chicago and New York, the Hoosier show was distributed across dealerships, all with special decorations for the occasion. The copy referencing demountable rims was important as this was state-of-the-art in tire technology of the day. It is marvelous that not only is the Continental Tire Company still around today but they are prominent in auto racing as well.