Indianapolis 500

As I mentioned yesterday, I am beginning a series of "Making History" blog posts. The great Indianapolis 500 stands on a threshold, not just because it is about to begin its second 100 years, but because various market factors have entirely reshaped the world around it. Among the numerous factors is the proliferation of niche sports that have splintered the marketplace as well as interactive technology that has pulled potential customers into video games and social networking. Another factor that has not been discussed adequately is the maturity of the automobile as a product.