Not Just a Bottle of Milk

The old-fashioned bottle of milk is one of the key brand symbols of the 100-year-old Indianapolis 500 Mile Race. Milk was first consumed in victory circle back in 1936 when Louie Meyer chugged some buttermilk. The American Dairy Association commercialized the custom in 1956 when Pat Flaherty wrote history as an Indy 500 champ.