Mark Dill's blog

Not unlike presenting a pace car to the winner of the Indianapolis 500, in 1909 one of the Hoosier capital city's largest auto manufacturers promised a "gold plated" passenger car to the driver setting the fastest time for a mile run on the Indianapolis Motor Speedway. That company was Overland, and the car was a 1910 Overland Model 38. The image you see here was published in the Indianapolis News to illustrate the offer.